#160 - Worst PR pitch of the young year

Worst PR campaign I have been pitched this young year: The International Wolf Center's SCAT Awards--which are sarcastically bestowed to battle "wolf misinformation in the media." This year's nominees were the movie "The Grey" for artificially enhancing wolves' viciousness, and the Jodi Picoult book "Lone Wolf," for "its ridiculously romantic treatment of wolf/human interaction." Good effort wolf.org, but there are better outlets for your energy. The wolves don't care how they play in the media. The wolves are ok.

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