#127 - Jewel in a Gem

Courtesy of FunnyorDie.com, one of the best viral marketing pitches I've seen in a while. Singer/songwriter Jewel dresses up as a nondescript business woman and sings Jewel songs at a karaoke bar.

This is not only funny and kind of heart warming, but also instructive. It underlines the differences between professionals and interested amateurs and also shows how while attempted viral campaigns gone wrong can be some of the most excruciating crap on the webwaves, when they hit the mark they're a special breed of awesome. Check out my look at some of the most successful grassroots marketing efforts in history here.